登陆注册
10690200000029

第29章 理财

John Davison Rockefeller's Little Ledger

约翰·戴维森·洛克菲勒的小账本

I believe it is a religious duty to get all the money you can, fairly and honestly; to keep all you can, and to give away all you can.” So said John Davison Rockefeller, at the age of 60, when he was softly fingering the yellowed leaves of a precious document, his own Ledger, which he had kept as a 16-year-old assistant bookkeeper in a Cleveland commission house till now.

John Davison Rockefeller was the richest man in the world at the height of his career. Starting his business life as a poor boy in an office, with little formal education and no capital except what he saved by economy out of meager earnings, he finally became the pioneer of efficient business organization and of the modern corporation, the greatest philanthropist of his age and patron of higher education, scientific research and public health in the history of the world.

John D. Rockefeller's ancestors immigrated to America from near Coblenz on the Rhine in 1720. The early pioneer spirit and a simple and unyielding religious faith were always the traditions in the Rockefeller family. Rockefeller himself testified, during his infrequent reminiscences of his life, to the business lessons he received from his father almost as soon as he was able to walk and talk. His mother, who was a strict disciplinarian and “used a birch switch”, also encouraged him in hard work, economy and thrift.

Rockefeller's parents taught him to make charity to the poor, even when he was a small boy. Under his father's guidance, little Rockefeller kept from boyhood an account of every cent he received and spent and gave away everyday. The first of all these account books, a small paper-backed memorandum book, which became famous in later years as “Ledger A”, contained a record of everything, including “philanthropies” of a cent or two and small incidents of his early life.

Finding this little book twenty-five years later in a collection of old papers, Rockefeller recalled how he had economized so much in those days that he had even kept his accounts on the cover. Ledger A showed us that as a boy, Rockefeller began to give a cent to his Sunday school every Sunday. In one month there were entries of 10 cents to missions, 35 cents to his Sunday school teacher for a present and 10 cents to the poor people of his church, etc.

“I had a peculiar training in my home,” Rockefeller once said. “I cannot remember when hard work was new or strange to me. We were taught to work, to save and to give. Ours seemed to be a business training from the beginning. We were encouraged to be self-reliant. I was taught to do as much business at the age of 10 or 11 as it was possible for me to do. I did not require the presence of anybody to enable me to secure good measure of good wood from the men who sold it. I was sent over the hills to buy cordwood. It was good training for me.”

Rockefeller discovered the secret of making money at the age of 14. He had saved $50 from his turkey sales and the performance of chores for his father and the neighbors. Lending this at 7 per cent, he received the principal and interest back at the end of a year. About the same time he received $1.12 for three continuous days of backbreaking labor, ten hours a day, digging potatoes for a neighbor. On entering the two transactions in his ledger he realized that his pay for this hard work was less than one-third the annual interest on his $50 and resolved to make as much money work for him as he could.

The story of his first business experience is told in “Random Reminiscences of Men and Events”, the only book that Mr. Rockefeller ever published. “When I was 7 or 8 years old,” he wrote, “I engaged in my first business enterprise with the assistance of my mother. I owned some turkeys, and she presented me with the curds from the milk to feed them. I took care of the birds myself and sold them all in business-like fashion. My receipts were all profits, as I had nothing to do with the expense account, and my receipts were kept as carefully as I knew how.”

A legend in connection with the boy's ownership of the turkeys was that they had strayed away and had been lost for several days, and that his mother promised him he could have them for his very own if he found them. He searched for the turkeys with the same thoroughness that he displayed in his maturity and finally found them after much trouble.

Finally, may it be that the words of Rockefeller could lead us to the understanding the secret of his success from a humble office boy to the world oil controller: Sons of wealthy parents have not the ghost10 of a chance compared with boys who came from the country with the determination to do something in this world.

“我认为公平、诚实地赚得钱财,拥你所有、献你所有是一种宗教责任。”六十岁的约翰·戴维森·洛克菲勒说道,手指轻划过一本珍贵文稿中泛黄的书页。这本保存至今的珍贵文稿是洛克菲勒十六岁时在克里夫兰的一家证券经济公司里当助理记账员时用过的账本。

约翰·戴维森·洛克菲勒曾是全球首富,那时正是他的事业巅峰。洛克菲勒的商业生涯是从一名办公室里的穷小子开始的。那时的洛克菲勒没受过多少正规教育,除了从他微薄的工资中节省出的一点钱之外,他几乎毫无资本。洛克菲勒最终成为了高效商业机构的创建者,也是现代企业的先驱。洛克菲勒是他所处时代最伟大的慈善家,同时也是世界历史上最伟大的高等教育、科学研究及公共卫生的出资人。

约翰·戴维森·洛克菲勒的祖先早在1720年就从莱茵河畔的科布伦茨移民到了美国。早期拓荒者的精神以及朴素而不屈服的宗教信仰一直是洛克菲勒家族的传统。洛克菲勒本人曾证实在他一生为数不多的记忆里,在他刚学会走路和说话的时候,他的父亲就开始向他传授经营之道了。他的母亲,手持“白桦树鞭子”,是个十分严厉的人,同样鼓励他要努力工作,生活节俭。

洛克菲勒小的时候,他的父母便教育他对穷人要施舍。在他父亲的引导下,小洛克菲勒从儿时起便开始记录他每天的收入和花销。第一份账本是一本黑色封皮的小型备忘录,无事不记,包括为“慈善事业”捐赠过一两美分,或他早年的一些小事等等。后来,它成了“第一本小账本”。

二十五年后,在一堆旧纸中发现了这个小本子,它勾起了洛克菲勒的回忆,他当时为了节省,甚至在本子封面上记账。“小账本”记录了孩童时期的洛克菲勒每个周日就已经开始给主日学校(基督教教会为了向儿童灌输宗教思想,在星期天开办的儿童班)捐赠1美分。账本中记录了仅在一个月内,他曾向布道团捐赠10美分,并花了35美分给主日学校的老师买礼物,在社区的教堂向穷人施舍10美分的事情。

“我家里的训练很是特别,”洛克菲勒曾说道,“我已经记不起来从何时起艰苦的工作对于我来讲已不再是新鲜或是陌生的事了。父母教我们干活、节约、还有给予。我们的训练似乎从一开始就是一种商业训练。父母鼓励我们自立。在10或11岁时,父母便尽可能多地教我去经商。我被派到几座山外的地方去买锯成4英尺长的木材。我不需要别人帮我确定卖家木材质量的好坏,这对我来讲是一次很好的锻炼。”

洛克菲勒在14岁时便发现了赚钱的秘诀。通过卖火鸡以及为他的父亲和邻居干活儿,他节省下了50美元。然后以百分之七的利息贷出,年末他连本带利一并收回。同时,通过给一位邻居挖马铃薯,每天十小时,连续三天高强度的体力劳动,他挣得了1.12美元。当洛克菲勒在他的账本上登记这两笔交易时,他发现艰辛劳作的所得还不及他50美元每年利息的三分之一,这让他下定决心要尽自己所能去工作,赚更多的钱。

关于洛克菲勒第一次经商经历的故事在他出版过的惟一一本《往事拾零》中有过描述。“在我七八岁时,”他写道,“在母亲的帮助下我开始了自己的第一次买卖。我养了几只火鸡,母亲把从牛奶中提炼出的凝乳给我,作为火鸡的饲料。我自己来照料这些鸟儿,然后跟做生意一样,把它们卖了出去。账单对我来说没什么用处,收条显示了利润,因此我用自己所知道的方式小心地保存着这些收据。”

有一个关于洛克菲勒饲养火鸡的传说:他家养的火鸡走失了好几天,母亲向他保证说,如果他能够找到这些火鸡的话,火鸡就归他所有。小洛克菲勒展示出了他的成熟,进行了彻底的搜寻,终于在重重障碍之下找到了那些火鸡。

最后,也许我们能从洛克菲勒的一席话语中领悟出这位从一文不名的办公室男孩到世界石油掌控者的成功秘诀:比起那些下定决心要闯一番事业的乡下孩子,富人子弟则无半点机会。

译者感言

约翰·戴维森·洛克菲勒的一生极其富有传奇色彩。从一个白手起家的乡下小伙子到富可敌国的“石油大王”,从一个对钱财斤斤计较的小职员到乐善好施的慈善家,洛克菲勒的人生历程不得不为世人所惊叹。然而,洛克菲勒的成就与他幼年时所接受的父亲严格的“金钱教育”是密不可分的。洛克菲勒的父亲曾送给他一个小账本,让他记录下每天的收支情况,于是年幼的洛克菲勒便养成了节约用钱、计划开支的良好习惯。同时,洛克菲勒还靠给他的父亲做“雇工”去挣零花钱,虽然收入不多但这却使年幼的洛克菲勒懂得了金钱是要靠劳动获得的道理。同样,洛克菲勒的子孙们都遵循了送给子女小账本的传统,让他们去记载每一分钱的用途和时间,而且要求孩子们的账目要精确到一美分。在这种理财观念的影响下,洛克菲勒家族的后代们都养成了珍惜自己的劳动所得且不任意挥霍的理财习惯,并在这种理财观的指导下将洛克菲勒家族的财富延续至今。

同类推荐
  • 每天读点南怀瑾(全集)

    每天读点南怀瑾(全集)

    每天读点南怀瑾,会让我们的心胸更加开阔,让我们的精神更加饱满。在世俗之中摆脱一点俗气,在闲暇之际可享受一份逍遥。得意之时可让我们淡然,失意之时可让我们泰然。它是一副清凉剂,如汩汩清泉,流进你我的心田;它也是一副镇静剂,让我们在熙攘的世界中保持心灵的澄澈。
  • 人生最神奇的24堂课(励志大师传世经典)

    人生最神奇的24堂课(励志大师传世经典)

    在万物发展的漫长历史之中,人类在不断地进行着思考和求索。而那些诞生于人类思考的产物不可不谓丰硕,包罗万象。而就在这些成果之中,存在着一种终极法则,它并非是那些浅薄的用来叙述事物表象的信息,而是一些来自事物深部的规律,这些真理能够通过对人类的潜能的激发而达到对人类自身的发展、完善,这一终极法则,便来自于“人生最神奇的24堂课”体系。
  • 金钱的秘密

    金钱的秘密

    本书帮助读者对金钱有个全新的认识。包括“金钱的梦想”、“金钱的神奇”、“金钱的实现”、“金钱的真谛”四部分内容。
  • 只要敢想你就行:出人头地的11条人生经验

    只要敢想你就行:出人头地的11条人生经验

    本书旨在探求如何塑造“敢想”的思维,积极寻求某种新的设想,有意识在抛弃头脑中形成的思维定式,警惕和排除它对形成新的思路可能产生的束缚作用,始终将突破思维定式、进行创新思考,作为人生路上不断获得成功制胜的重要法宝。
  • 我最想要的形象礼仪书:做优雅有礼的得体女人

    我最想要的形象礼仪书:做优雅有礼的得体女人

    在现代生活中,女人们从服饰打扮、举止言谈、气质风度、文明礼貌等各个方面在做着尽善尽美的改变,因为这一切的细节都可能决定着她们的前程和命运。沿着古老的文明走到今天,女性已逐渐由幕后走到了台前,越来越多的社会生活需要女性参与、融人乃至主导,因此对女性的形象礼仪也提出了新的要求。女人们也用自身独特的形象礼仪为这个世界缔造着温暖和美丽。
热门推荐
  • 科学与海洋(海洋与科技探索之旅)

    科学与海洋(海洋与科技探索之旅)

    地球表面的70%被海洋所覆盖。故而海洋作为地球水圈的重要组成部分,同大气圈、岩石圈以及生物圈相互依存,相互作用,成为控制地球表面的环境和生命特征的一个基本环节。对于海洋,虽然我们的肉眼可以看到它的广阔,却无法看到其深层的东西,而海洋的内部则包罗万象,充满着神秘的色彩。《科学与海洋》教我们利用科学来探索海洋,从科学的角度领略海洋的神秘风光。
  • 快穿系统:坑爹宿主有毒!

    快穿系统:坑爹宿主有毒!

    在第一个界面中她发现她还没有开始任务就失败了,所以,她发誓,她不弄死系统,她誓不为人,(她要成神!哈哈!)这个一个被气死的宿主要坑系统,却次次被坑的故事!不喜匆喷!本书全改,看过的人请从看,谢谢!将在3月4日开始写,请见谅!
  • 皇上的弃妃

    皇上的弃妃

    她,穿越而来,成为了将军府倾国倾城的二小姐,从此,爹宠,娘爱,还外加一个阳光少年哥哥。一次意外爬墙,遇见了邪魅霸气的他,一切就像是水到渠成般沦陷,本以为这是一场久违的幸福,却没想到最后都是一个谎言。,,,,,,黑夜,冷宫中。一个女子浑身是血的躺在地上,娇躯轻颤着,鞭子在背上挥舞,血溅了一地。女子没闪没躲,承受着全部力量。手握成拳,因为疼痛而捏的骨节发白,女子咬唇,眼中划过滔天的恨意,楚凌霄,我一定会杀了你。
  • 沉魂

    沉魂

    这是一个关于‘灵’的世界,这里有一群与‘灵’为伴的人,他们实力高强,能开山裂地,翻江倒海,他们被世人尊称为灵师!雷宇,一个没落贵族家庭的次子,因为异于常人的身体特征,从小便受到了小镇中人的歧视和疏远!六岁生日,母亲宁雨送了一个玉坠给雷宇,没想到雷宇就此摆脱了被人嘲笑和歧视的命运,成就了他的灵师之路!新人新书,求点击,收藏,票票,来者不拒,大家多多支持……
  • 神级愿望术

    神级愿望术

    “神啊,要是我的两个妹妹能够长大一点就好了!”“本神听到你的呼唤!这个愿望可以满足你!”“那就长到G的大小吧!”“行!只要你把这个喝下去,三分钟见效!”“真的真的有效,谢谢你!”...三天后...“神,你出来我保证不打死你!”本书讲述的是一个冒牌天神,骗...咳~咳~赚取愿力的故事!
  • 西子笑

    西子笑

    西子,莫家女,生时喜鸟云集,灵鹊祥鸣,初啼声响彻行云、洋洋盈耳,果真连绵不绝、绕梁三日,引蝴蝶翩舞蜜蜂朝霞,楞是震落了云城一地桃花。《大青搜妖记之莫家女》言“莫家有女名子西,初生,啼哭穿云裂石、振聋发聩,致乌鸟焦鸣,蝶患花凋,百鸟徘徊逃飞三里。故此女善惑人,魅志骨,迷心智……”月厨娘读后长叹言:我猜中了这经过,却没猜中这结局……莫晓晓,莫子西,谁家的鲜活的大闸蟹是放在案板上的,你这个没良心、缺心眼、馋死了的女人……哀号遍野,连绵不息
  • 又是清明雨上

    又是清明雨上

    他本一介布衣,只求一生安稳,却因一颗玲珑心招来杀身之祸。他为一国护法,护陛下安康,护万千黎民,护天下苍生,却独独不能护下他。他对他用尽千般柔情,只因一颗玲珑心。他明知皆是假意,却还是动了心。
  • TFboys青春飞扬

    TFboys青春飞扬

    来来来,以千千为主角的文章~会有点虐哦~心疼吗?剧情需要哦
  • 如何创办美容美发店

    如何创办美容美发店

    本书为《“金阳光”新农村丛书》之一,围绕农民朋友所关心的话题展开,主要讲述了美容与美发、筹办美容美发店、美容基础知识、美容化妆技术、美容运用实例、美发的操作、发型设计运用实例及美容美发店的经营与管理,全书新颖实用,简明易懂。
  • 星破天魂

    星破天魂

    天魂大陆,是一个星力纵横的世界,强大的星武者斗天斗地,编织出星魂的伟力。天魂大陆百万年来的敌人到底是谁,是星兽还是人类自己,亦或都不是。百万年后,逆天体质强力归来,星魂归位。七颗星珠同时齐聚,揭开这宿命的对决。天魂大陆又将何去何从,一切尽在此书。